Why the Switch to Video Marketing is Necessary for CRE

Video content is not a “fad”. Video has become a widely used medium, by far. According to a Cisco study, 80% of global Internet consumption will be video content by 2019, and for good reason. Video content is the most effective marketing content because it grabs the audiences’ attention and enables them to retain a message through …

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The Power of Videoms

Get the listing, get the listing, get the listing. Close, close, close. Fill the vacancy, fill the vacancy, fill the… okay, you get the idea. These are probably some phrases you hear on a daily, maybe even hourly basis. In CRE, everything comes down to timely action. However, it all begins with getting the listing. …

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The Problem with OM’s

“Great! Another OM!” -said no investor ever. On any given day, the average investor receives over 50 OM’s in their inbox. The only changes to OM’s seem to be expanding page length; most are about 7 pages. It’s simply not possible for an investor or broker to effectively read through 350 pages of OM’s, along …

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Non-Traditional Changes to a Traditional Industry | Commercial Real Estate

Advanced digital marketplaces, mapping tools, VR, drones – we saw these technologies skyrocket in other industries years ago. True to form, real estate, specifically CRE, is lagging in adoption. Several explanations are behind this adoption rate. What’s important, is that it’s finally here. It seems we’ve reached the very edge of the tipping point. In …

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