Video marketing for commercial real estate

Why the Switch to Video Marketing is Necessary for CRE

Video content is not a “fad”. Video has become a widely used medium, by far. According to a Cisco study, 80% of global Internet consumption will be video content by 2019, and for good reason. Video content is the most effective marketing content because it grabs the audiences’ attention and enables them to retain a message through …

Why the Switch to Video Marketing is Necessary for CRE Read More »

Video offering memorandums supercharge commercial real estate marketing

The WOW factor. Our absolute favorite expression here at Videoms. That beautiful moment when a client, in shock, sees what their property could look like in a Videom. After which, we count the seconds till they ask the same question: “How did you think of this?”. Well, we’d love to share a bit about our …

Video offering memorandums supercharge commercial real estate marketing Read More »

The Power of Videoms

Get the listing, get the listing, get the listing. Close, close, close. Fill the vacancy, fill the vacancy, fill the… okay, you get the idea. These are probably some phrases you hear on a daily, maybe even hourly basis. In CRE, everything comes down to timely action. However, it all begins with getting the listing. …

The Power of Videoms Read More »

The Problem with OM’s

“Great! Another offering memorandum!” – said no investor ever. On any given day, the average investor receives over 50 OM’s in their inbox. The only changes to OM’s seem to be expanding page length; most are about 7 pages. It’s simply not possible for an investor or broker to effectively read through 350 pages of …

The Problem with OM’s Read More »

Non-Traditional Changes to a Traditional Industry | Commercial Real Estate

Advanced digital marketplaces, mapping tools, VR, drones – we saw these technologies skyrocket in other industries years ago. True to form, real estate, specifically CRE, is lagging in adoption. Several explanations are behind this adoption rate. What’s important, is that it’s finally here. It seems we’ve reached the very edge of the tipping point. In …

Non-Traditional Changes to a Traditional Industry | Commercial Real Estate Read More »